Content Marketing

is the process of creating, publishing, and sharing content with the goal of building the reputation and visibility of your brand.

Custom Content Generates More Traffic

and is favored by 65% of consumers. Companies with content rich websites & blogs generate 97% more leads than companies without them.

Increase Your Sales

with content that engages people to better understand and appreciate the value of your products & services, in return they’re more likely to become paying customers

Consumers Have Tuned Out from Traditional Channels of Advertising

Consumers use DVR’s to skip TV ads, ignore magazine advertising, no longer read newspapers, throw away direct mail and are turned off by print directories. In todays marketing environment consumers are now in control of what advertising or information they want to see, and when they want to see it, Their vehicle of choice to obtain this information is online search engines, blogs, social media and review sites (all while avoiding pop ups and banner ads).

Smart marketers understand that traditional advertising channels are becoming less effective and are directing dollars towards online search.

Content Marketing Should be the Foundation of Your Marketing

Content marketing serves a very important, it’s purpose is to attract and retain customers by consistently creating and selecting relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process and should be integrated into all aspects of your marketing strategy, and you should attempt to create and own your content or media.

Content should communicate with your customers and prospects without selling, it should join the customer’s conversation or interests, not interrupt them. Instead of pitching your products or services, you are delivering information that helps the buyer make an intelligent buying decision. The goal of this content strategy is to deliver consistent, ongoing valuable information to buyers, in return they reward us with their business and loyalty.

Content Writing and Media Creation

Now comes the fun part, creating and writing the actual content, from text, to photos and video, there’s a couple ways to get it done. Now you may want to use your existing content, which can work if the content is good, we will be more than happy to work with your existing content. A few business owners are up to the challenge of writing new content, and supplying new photos and video, this approach will work as well. We are aware that coming up with new ideas and then putting it to paper can be very challenging, finding the time to write is hard since most business owners are already pressed for time. Don’t worry we can take care of everything for you.

Leave the Content Creation to Us

Now comes the fun part, creating and writing the actual content, from text, to photos and video, there’s a couple ways to get it done. Now you may want to use your existing content, which can work if the content is good, we will be more than happy to work with your existing content. A few business owners are up to the challenge of writing new content, and supplying new photos and video, this approach will work as well. We are aware that coming up with new ideas and then putting it to paper can be very challenging, finding the time to write is hard since most business owners are already pressed for time. Don’t worry we can take care of everything for you.

It’s Time to Publish Your Content Across the Online Platforms

Once content is created, together we can decide which platforms will be the most effective way to distribute your content. We consider the context in which your audience will view the content and then use that to alter the content according to the results we report. The goal is to bring you exposure from your target audience, we do this through photos, videos, articles, infographics etc.. posted to your website, blogs, social media and networks.

 

Thanks for considering us, we would love to talk with you about your current or future marketing goals, give us a call.   

805-399-4772

or Request a consultation by filling out the form below

       

 

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