What is SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. There are 2 types of SEO, onsite and offsite, onsite is internal, your website has info and content embedded in it that search engines find relevant to the consumers search term. Offsite is external, search engines find info and content that is relevant to the consumers search term, this may include your company, products and services, the results are from websites other then your own.

Why SEO Is Important?

Imagine a one-way street lined with 10 sandwich shops, your sandwich shop is the very first one people see when they walk down this street. The other sandwich shops are much further down the street and too far away to be be seen, because you are the closest and the easiest to see your shop attracts the most customers. This is one way to think about the relationship between search engine optimization and your business, SEO offers the direct benefits of being seen first in the rankings, which increases traffic to your business and increases revenue.

What We Offer

Operating an effective SEO campaign requires professionals that can give you personal attention in creating and implementing an SEO strategy. We generate organic exposure through our ongoing research of keywords, customer demographics, and your competitors. We target every variable of the product and services you offer, budgeting for different SEO tactics such as; onsite optimization, content marketing, setting goals for your blog, regular content publishing, review building and link building to name a few.

 

How We Bring You Success

Through combining analytics, SEO best practices and strong content optimization, we are able to ensure that your business is seen by consumers, and that your program is giving you the best ROI (return on investment) possible. We provide this in 3 ways:

Strategy

We focus on a variety of keywords, each keyword, or phrase we choose requires a significant amount of effort – page updates and content creation. Pacific View will use SEO Best practices to build your onsite URL’s, content, titles and label all your media making it search friendly. We create incredible content that consumers will want to share, this is a great way to earn links to your pages. We analyze your competitors, how and where they’re being found, we then implement these strategies for your company. We optimize for multiple search engines such as Google, Yahoo and Bing, we also optimize for mobile search, according to Google nearly 50 percent of all search traffic is mobile. Our goal with SEO is to target the right products, services, audience and geography.

Analytics

Once your SEO begins producing results for certain keywords, we can measure your overall organic traffic growth over time. The analytics can help us identify trends, such as; which pages on your site are driving the most traffic, the demographics of the person searching, the devices being used to search and what geographical areas are producing your visitors.

We will provide you with full reporting, including impressions, keywords, click through ratios, bounce rates and page durations just to name a few.

Follow Through

We strive to meet the expectations of our clients through one-on-one weekly updates, weekly monitoring of your SEO performance. You will always know what is going on with your SEO program through our online dashboards and our frequent contact with you.

Transparency

At Pacific View Marketing we believe in total transparency with our customers. You will receive full access to extensive performance reports, these reports include what keywords, landing pages and geographies that are generating your clicks. We also disclose to you an SEO plan, this shows a road map of how we will implement and spend your SEO budget every month. Total transparency leads to trust and a better business relationship, which in turn helps us make better marketing decisions together.

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Thanks for considering us, we would love to talk with you about your current or future marketing goals, give us a call.   

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