What is Social Media Marketing and it’s objective?

To keep it simple, Social media marketing (SMM) is internet marketing that utilizes social networking websites as a marketing tool. The goal is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Why Social Media Marketing Is Important?

The whole marketing landscape has changed with the introduction of Social Media. Here’s just a few interesting stats demonstrating the power of Social Media Marketing

  • Over 70% of online adults in the US use social media networking.
  • 54% of B2B marketing companies have generated leads from social media.
  • 93% of shoppers’ buying decisions are influenced by social media because 90% trust peer recommendations.
  • 55 billion monthly active Facebook users, 1.39 billion mobile active user, Americans spend an average of 40 minutes per day on Facebook

You have 100’s to 1000’s of friends and family in your network. Your friends and family have large networks, doesn’t it make sense for them to tell their friends about your business, giving you more  exposure and leading to more business.



We start with extensive research of your industry, we then assess your product value, demand for your product or service, your competition and your target audience. We develop an image or brand focused on social media from this discovery.


We find out who is interested in your product and tell your story. Once we find your audience we need to present the right story an appealing and clickable story. We find media that joins the conversations of your customers.


We will will manage all your campaigns through a calendar, your campaigns will run on certain days and at certain times. We build a library of media for your business containing text, photos and video that is most effective for engagement. Your daily budget is optimized per campaign for best results.


Like any other kind of marketing, advertising should be measured with ROI. We Track and measure engagement, follower trends, audience demographics, content performance and comments from multiple social media platforms. We monitor, analyze and compare campaigns – this will allow for continuous improvement of your advertising. We can send you detailed reports as PDF’s or Excel Files for your review.

Follow Through

We strive to meet the expectations of our clients through one-on-one bi-weekly updates and weekly monitoring of your Social Marketing performance. You will always know what is going on with your Social Marketing program through our bi-weekly reports and our frequent contact with you.


At Pacific View Marketing we believe in total transparency with our customers. You will receive full access to extensive performance reports, these reports include what social media platform has the most engagement, engagement by demographics, likes, shares and click-throughs. We also disclose to you an advertising plan, this shows a road map of how we will implement and spend your Social Marketing budget every month. Total transparency leads to trust and a better business relationship, which in turn helps us make better marketing decisions together.

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