What is Paid Search Engine Marketing?
Pay Per Click (PPC) or Search Engine Marketing (SEM) is essential to your online presence and is an important part of a comprehensive web marketing strategy. PPC advertising is the quickest way to get your business in front of customers when they are actively looking for your service or products.
It involves bidding for keywords that are related to your type of business so as to get an ad right in front of users. If a client clicks on your ad you pay a fee to that search engine. If done correctly, a paid search marketing campaign can generate immediate results in just one day. An incorrectly designed campaign can be a waste of time, resources and your money.
Why Search Engine Marketing?
With millions of shoppers using the Internet to buy products or services it is more critical than ever that your business is easily found online through Search Engine Marketing. Consumers are looking for easily accessible information, user-friendly websites and reading online reviews to help them make a purchasing decision. Poor exposure or no exposure at all can lead to your business becoming obsolete, very fast.
What We Offer
Operating an effective paid search campaign requires professionals who can give you personal attention, mass online exposure, brand direction and qualified leads. Pacific View Marketing uses lead generation analytics, reputation management tools and advanced call tracking to maximize your results. We continually monitor and optimize your account to get the best possible results. The results of a properly implemented paid search marketing campaign can redefine success for your business.
How We Bring You Success
Through combining analytics, search management and optimization, we are able to set up your marketing program for success to ensure that your campaigns are giving you the best ROI (return on investment) possible. We provide this in 3 ways:
For each paid search marketing campaign we will design a marketing strategy that defines the way you solve the problems of acquiring prospective customers. We use Precise Targeting by generating the most effective keywords, site experience and ad messaging to produce sales. We serve up ads based on demographics, geography and time of day placement to ensure we are working with the right audience.
Once your campaigns begin producing results we will test and analyze every aspect of your advertising program to confirm that your campaigns are performing at their optimum level.
We will provide you with full demographic reporting, including impressions, click through ratios, phone call recordings, most effective keywords and ad copy, bounce rates and page durations just to name a few.
We strive to meet the expectations of our clients through one-on-one weekly updates, weekly monitoring of your PPC performance. You will always know what is going on with your campaign through your online dashboards and our frequent contact with you.
At Pacific View Marketing we believe in total transparency with our customers. You will receive full access to extensive performance reports, these reports include what keywords, geographies and ads are generating your phone calls and the ability to listen to your recorded phone calls. We also disclose exactly how much of your monthly budget is spent on your PPC advertising and how much went towards our maintenance fee. Total transparency leads to trust and a better business relationship, which in turn helps us make better marketing decisions together.
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